电子商务的应用与模式研究以XX公司电子营销模式为例.docxVIP

PAGE \* MERGEFORMAT ii 电子商务的应用与模式研究 ——以xxxx电子营销模式为例 摘要 电子商务在我国发展的如火如荼，为我国企业的发展做出了很大的贡献。本文重点研究了电子商务的基本内涵，特点，发展基础等内容，罗列了电子商务的营销模式。以XX电商网站为例，分析了电子商务营销模式的特点，总结了电商网站营销模式中的问题以及解决的方法。从电商营销模式角度出发总结了电子商务发展的信用体系、市场开发、融资合并手段和配套服务内容的发展等方面措施，为我国电子商务的发展提供一些经验。 关键词：电子商务 营销模式 网站 Abstract The development of electronic commerce in our country, and made a great contribution to the development of Chinas enterprises. This article focuses on the basic connotation of e-commerce, characteristics, development content, such as lists of e-commerce marketing model. XX e-commerce sites, for example, this paper analyzed the characteristics of e-commerce marketing model, summarizes the problems and the solution of marketing mode of e-commerce sites. From the perspective of electricity marketing model are summarized the development of electronic commerce credit system, market development, financing, merger means and measures supporting the development of the service content and so on, to provide some experience for the development of electronic commerce in our country. Key words： 目录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc449689181 摘要 PAGEREF _Toc449689181 \h i HYPERLINK \l _Toc449689182 Abstract PAGEREF _Toc449689182 \h i HYPERLINK \l _Toc449689183 绪论 PAGEREF _Toc449689183 \h 1 HYPERLINK \l _Toc449689184 （一）研究背景 PAGEREF _Toc449689184 \h 1 HYPERLINK \l _Toc449689185 （二）研究目的和意义 PAGEREF _Toc449689185 \h 1 HYPERLINK \l _Toc449689186 （三）研究概况 PAGEREF _Toc449689186 \h 1 HYPERLINK \l _Toc449689187 （四）研究方法、创新与结构 PAGEREF _Toc449689187 \h 2 HYPERLINK \l _Toc449689188 一、电子商务的应用与模式的相关情况 PAGEREF _Toc449689188 \h 3 HYPERLINK \l _Toc449689189 （一）电子商务的应用内涵和基础 PAGEREF _Toc449689189 \h 3 HYPERLINK \l _Toc449689190 （二）电子商务的主要营销模式 PAGEREF _Toc449689190 \h 6 HYPERLINK \l _Toc449689191 二、电子商务的应用与模式的发展情况——以XXXX的电子营销为例 PAGEREF _Toc449689191 \h 7 HYPERLINK \l _Toc449689192 （一）电子商务的应用概况 PAGEREF _Toc449689192 \h 7 HYPERLINK \l _Toc449689193 （二）XXXX的基本情况 PAGEREF _Toc449689193 \h 8 HYPERLIN