ppt课件-strategy charting- u w computer sciences user pages（战略规划- u w计算机科学用户页面）.pptVIP

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2017-01-25 发布于四川
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ppt课件-strategy charting- u w computer sciences user pages（战略规划- u w计算机科学用户页面）.ppt

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Strategy Charting Scenario Planning First a business idea is generated, to identify the current position of the company Business Idea Market Share Churn Factors Current Scenario Perils of Pure-play VoIP Provider Low barriers to Entry High Customer Acquisition Costs Lack of bundled service Expanding scope of PC-Centric VoIP providers Skype based phones New Game-changers IP-PBXs Scenario Planning Impact of Technology Merging of Cellular and Wi-Fi Abundance of hotspots Ubiquitous Internet availability Arrival of WiFi enabled phones T-Mobile, iPhone Open Source Phone platform, Google’s Android Change of Market Planned management of hotspots Links or deals between ISPs and VoIP applications like Skype Emergence of major players in Wireless VoIP Emphasis more on Wireless or Wired VoIP Market capital of Vonage and its competitors Strategic deals with competitors or complementary service providers Scenario A: Cost Cutters (1) Snapshot No major tech breakthrough, and the market remains stable Hotspots don’t catch up and Wi-Fi enable phones are not hot No proper low-cost solution exists for switching from cellular to Wi-Fi No major deals between VoIP provides and hotspot managers In a nutshell, wireless VoIP doesn’t catch up, both in its availability and usability Scenario A: Cost Cutters (2) Indicators ATT, Comcast continue their focus on bundling VoIP with cable services Vonage’s customers still prefer it as a cost effective solution with features Subscription rate of Vonage does not grow due to static market deadlocks and lack of technology Scenario A: Cost Cutters (2) Implications Vonage’s growth slows down due to stiff competition from bundled services Vonage’s only stronghold, “cost effectiveness”, is being challenged by bundled service which also become cost effective Due to stagnant growth, the company cannot spend as much in advertising and other companies like ATT, with surplus money start advertising more Overall, the market becomes sluggish and the tec