ppt课件-developingaglobalvisionthroughmarketingresearch.pptVIP

Developing a Global Vision through Marketing Research Chapter 8 International Marketing Research What is marketing research? Why is it important? International element Marketing Research Overview Three kinds of information General info Environmental information to forecast future buying Marketing mix in specific market Marketing Research Process Define the Problem Establish Research Objectives Determine the Sources of Information to Fulfill Objectives Consider the Costs Benefits of Research Effort Gather Relevant Primary or Secondary Data Analyze, Interpret, and Summarize the Results Effecti