2014年2月六级两套卷.docVIP

Section C Directions: There are 2 passages in this section. Each passage is followed by some questions or unfinished statements. For each of them there are four choices marked A), B), C) and D). You should decide on the best choice and mark the corresponding letter on Answer Sheet 2 with a single line through the centre. Passage One Nothing succeeds in business books like the study of success. The current business-book boom was launched in 1982 by Tom Peters and Robert Waterman with “In Search of Excellence”. It has been kept going ever since by a succession of gurus and would-be gurus who promise to distil the essence of excellence into three(or five or seven)simple rules. The Three Rules is a self-conscious contribution to this type; it even includes a bibliography of “success studies”. Messrs Raynor and Mumtaz Ahmed work for a consultancy, Deloitte, that is determined to turn itself into more of a thought-leader and less a corporate repairman. They employ all the tricks of the success genre. They insist that their conclusions are “measurable and actionable”-guide to behavior rather than analysis for its own sake. Success authors usually serve up vivid stories about how exceptional business-people stamped their personalities on a company or rescued it from a life-threatening crisis. Messrs Raynor and Ahmed are happier chewing the numbers: they provide detailed appendices on “calculating the elements of advantage” and “detailed analysis”. The authors spent five years studying the behaviour of their 344 “exceptional companies”, only to come up at first with nothing. Every hunch(直觉)led to a blind alley and every hypothesis to a dead end. It was only when they shifted their attention from how companies behave to how they think that they began to make sense of their voluminous material. Management is all about making difficult tradeoffs in conditions that are always uncertain and ever-changing. But exceptional companies approach these trade-offs with two simple rules