固特异亚区供应链总监培训教材最新Samp;OP操作(中英文对照).pptVIP

SOP : An Introduction销售及运作计划:导言 Key Enablers of SOP Create a repeatable rolling 18 to 24 months horizon planning process and measure performance to AOP/business strategy Create a single consensus sales plan that allows development of realistic (demand) sales, supply and inventory plans across all functions Create clear roles and responsibilities that drive decisions to deliver the SOP plan Create a platform for continuous improvement based on on-going strategic business needs Build cross-functional teamwork 销售及运营计划的关键促进因素和期望结果 销售及运营计划原理（1/2） 销售及运营计划是一套标准的流程，涵盖了从决策到操作的所有流程。 规划周期一般在18到24个月，逐月制定计划。 流程负责人：供应链 所有的职责包括:管理、财务、生产、技术、采购、销售、市场以及供应链 Contents 内容 Objectives of this presentation 培训的目的 Asia Pacific Supply Chain at Goodyear, overview 固特异亚太供应链概况 SOP, Overview; 销售及运作计划概况 SOP Process at Goodyear 固特异的销售运作计划过程 SOP, Detail view SOP具体细节 Next Steps 下一步 To Start With… Define Your Planning Process 确认计划流程 Get all functions involved;所有职能部门共同参与 Do it simple;简单化 Get a signoff from all functions;所有职能部门签署认可。 Organize training.组织培训 Marketing Meeting营销会议 Preparing Forecasts 准备预测 Demand Meeting 需求会议 SOP meeting 销售运作计划会议 Supply Plans (rough cut capacity) 供应会议 Finalize detail Production and sales plans 最终确定生产销售计划 Full Financials 全面的财务计划 Marketing managers meet to define a marketing plan 营销经理共同制定营销计划 The Marketing Plan is communicated to Sales. Sales prepare Sales Forecasts based on the Marketing Strategy 市场计划与销售息息相关，销售在市场计划的基础上进行预测 Sales, Marketing, Supply Chain, meet to agree on a final Sales Forecasts plan 销售、市场、供应链共同制定销售预测计划 Supply Chain uses the final Sales Forecasts to prepare a Supply Plan 供应链根据最终确定的销售预测准备供应计划 Sales and Supply Plans are reviewed during a meeting –SOP Meeting- by all Top Managers. An agreed plan is reached 销售及供应计划在会议上共同讨论 Based on the agreed plan, Sales and Operations finalize the plan at SKU level 根据最终确认的计划，销售和执行部门确认具体规格的计划 Based on the detail Sales and Production plan, Finance run t