(特许经营论文3.docVIP

毕业论文目录 摘要 1 关键词 2 前 言 2 1．特许经营概述 2 1．1特许经营的概念 2 1．2特许经营的分类 3 1．3特许经营的优势 4 1．4我国特许经营的市场前景 5 2餐饮业开展特许经营的必要性和可行性分析 5 2．1餐饮业开展特许经营的必要性分析 5 2．2餐饮业开展特许经营的可行性分析 7 3我国餐饮业特许加盟模式发展现状分析 8 3．1我国餐饮业特许加盟模式的发展现状 8 3．2我国餐饮业特许加盟模式的发展特点 9 3．3我国餐饮业特许加盟模式中存在的问题 10 4我国餐饮业特许加盟发展策略研究 13 4．1政府策略 13 4．2企业策略 14 结束语 15 致谢 16 注释 16 参考文献 16 我国餐饮业特许加盟模式存在的问题与对策研究 Problems and Countermeasures on Chinese Dining Franchising 摘要：特许加盟作为现代经营方式，在国内外的运用中被印证为是发展餐饮业最好的经营方式之一，也是餐饮业走向世界的必由之路。目前，特许经营模式在我国餐饮行业得到了迅猛的发展。随着中餐被全世界越来越多的人所接受和喜爱，许多中国餐饮企业也开始走餐饮特许经营的模式，但由于我国餐饮业特许经营发展时间短，仍然存在着许多问题阻碍我国餐饮特许经营的发展，在这一背景下，本文通过对中外餐饮企业特许经营的对比分析，提出了针对我国餐饮业在特许经营过程中存在的问题的相应解决对策。本文首先介绍了特许经营的基本概况，及餐饮业开展特许经营的必要性和可行性；其次，介绍了国内外餐饮特许经营模式的发展现状及特点；最后，本文针对我国餐饮业在走特许经营之路的过程中出现的问题提出相应的对策。 Abstract: As a modern management method,franchising is corroborated to be one of the best methods for restaurants’development and also a necessary way for them to explore the world market.Currently,franchising is being fast developed in Chinese dining industry.Since Chinese food is accepted and loved by more and more people in the world,many Chinese restaurants begin to take the franchising chain of restaurants.However,since the time of franchising development in our restaurant industry is very short,there are still lots of problems hindering the growth of our restaurants.Under this background, this paper makes a targeted analysis on the home and abroad franchising of Chinese restaurants,and puts forward some strategic suggestions. Firstly ,this paper introduces the basic profiles of franchise, and to carry out the necessity and feasibility of franchise restaurants; Secondly, introduced domestic and foreign food franchise mode and characteristics of current development; Finally, this paper puts forward some suggestions in view of franchise arising in the course. 关键词：餐饮业、特许加盟、问题及对策 Keywords: Dining industry, Franchise chain, Problems and Countermeasures 前 言 特许经营自20世纪80年代中后期进入中国以来，餐饮业首先采用了这种方式。1987年，世界餐饮巨头肯德基登陆中国大陆，标志着特许经营在中国的诞生。从20世纪90年代开始，中国大陆本土的一些餐饮企业也开始