完成对客管理权的研究中英文对照.pptVIP

The research on CRM Done Right完成对客户关系管理权的研究 The background of the development of CRM CRM发展的背景 　　The earliest developing customer relationship management state is the United States of America, early in 1980 will be contact management called (Contact Management), all the information that is dedicated to collect customer contact with the company; in 1985, Barbara? Bend? Jackson has proposed the concept of relationship marketing, marketing people on the theoretical study and onto a new level; to 1990 turned including telephone service center to support customer care data analysis (Customer care). 最早发展客户关系管理的国家是美国，在1980年初便有所谓的“接触管理”(Contact Management),即专门收集客户与公司联系的所有信息；1985年，巴巴拉?本德?杰克逊提出了关系营销的概念，使人们对市场营销理论的研究又迈上了一个新的台阶；到1990年则演变成包括电话服务中心支持资料分析的客户关怀（Customer care）。 The research on CRM Done Right完成对客户关系管理权的研究 一、The research on CRM Done Right 客户关系管理 （一）The origin of customer relationship management 客户关系管理的起源 （二）Intelligent processing of customer relationship management data 客户关系管理数据的智能处理 （三）Further development trend 进一步发展的趋势 The research on CRM Done Right完成对客户关系管理权的研究 二、Case analysis案例分析 Weve distilled the experiences of the CRM leaders into three questions that all companies should ask themselves as they launch their CRM initiatives： 我们已经将CRM领导人的经验提炼为三个问题，所有公司都应该问问自己作为他们推出的CRM倡议： （一）Customer relationship management at worst 客户关系管理的劣处 （二）If the customer relationship management requires comprehensive data 客户关系管理是否需要们需要全面的数据 （三）The development of CRMCRM CRM的发展 These problems reflect about when and how to deploy new realistic CRM its biggest advantage. 这些问题反映了有关何时以及如何部署新现实主义的CRM其最大的优势。 The research on CRM Done Right完成对客户关系管理权的研究 （一）Customer relationship management at wors 客户关系管理的劣处 例子： Kimberly-Clark消费产品巨头金佰利公司 Ingersoll-Rand多元化的设备制造商英格索兰 The Customer Relationship Cycle客户关系周期 The research on CRM Done Right完成对客户关系