周娟娟论文终稿..doc

本科毕业论文（设计） 题 目论旅游的绿色营销策略——以滁州琅琊山为例 学 院 经济与管理学院 专 业 市场营销 学生姓名 周娟娟 学 号 指导教师 赵祺 职称 副教授 论文字数 10580 完成日期:2015年5月30日 巢湖学院本科毕业论文论文由于全球环境污染问题日益严重，引发世界性的绿色浪潮，世界进入保护环境、崇尚自然，促进可持续发展的“绿色消费时代”，对企业的经营活动提出了严峻的挑战而随着绿色营销外延和内涵的进一步拓展，绿色营销的问题将更为凸现出来。The green marketing strategy of Tourism -- Taking Langya Mountain of Chuzhou as an example Abstract With the rapid development of economic society and the improvement of peoples living standard, peoples life quality put forward higher requirements. Traveling especially green ecological tourism activities become the choice of many people, travel industry competition is also increasing at the same time, tourism marketing gradually becomes the focus of the industry, and marketing theory has been widely applied to guide the development of the tourism industry. Owing to the serious global environmental pollution problem caused by worldwide green wave, the world into environmental protection, advocate natural, promote the sustainable development of the era of \green consumption\, puts forward serious challenge on the business activities of enterprises. And with further expansion of denotation and connotation of green marketing, green marketing problem will become more apparent. This paper discusses the scenic depth of the green marketing strategy from the definition of related concepts and the scenic green marketing situation analysis etc..?The Langya Mountain scenic area marketing environment analysis discovers the problems existed in the area, and puts forward the strategy to promote the healthy and reasonable development of Langya Mountain scenic area. Keywords: Green marketing, marketing strategy, tourism, Langya Mountain目录 引言 1 1 绿色营销 1 1.1 绿色营销的概念 1 1.2 绿色营销的特点 1 1.2.1 倡导绿色消费意识 1 1