互联网发展和商业模式创新问题研究.docVIP

互联网发展与商业模式创新问题研究Abstract Innovation is the important purpose of business model research. Enterprise only through continuous mode innovation can keep the competitive advantage in the complicated and changeable environment and profits. The United States has been leading innovation in the field of the Internet. , by contrast, as the worlds most populous and largest market potential of China, is just blindly imitate, few original home. However, innovation is not only is the basis for enterprise survival and development, but also the core power of a countrys economic growth. Economic strength competition between countries to a great extent, is the enterprise innovation ability to compete. Internet companies in our country, therefore, urgent need a reference for practical path to innovative business model, to better cope with the global competition. Based on Internet companies as the research object, this paper aims to reveal the Internet companies can rely on innovation path of theory, and combined with case study to provide concrete practice and operational guidance. Therefore, in this paper, the business model innovation path and system carding and summarizing the relevant research results, also on the typical economic characteristics of the Internet industry has made the thorough analysis, thought the Internet business model innovation path of research provides full and strong theoretical support. Keywords：Internet development; Business model; Economics characteristics; Innovation path; 引言 1 1、互联网行业特征与互联网企业商业模式创新的相关概述 2 1.1互联网含义与特征 2 1.2互联网企业与互联网行业的基本概念 3 1.3互联网行业发展现状 3 1.4互联网行业的经济学特征 4 1.5互联网企业商业模式创新的基础 5 2、互联网企业商业模式创新路径理论分析 6 2.1商业模式创新的界定 6 2.2互联网企业商业模式创新路径分析框架 6 3、案例研究 8 3.1案例简介 8 3.2案例分析 8 3.3存在问题 8 3.4对策建议 10 4、结论 13 参考文献 14 致谢 15 引言互联网行业特征与互联网企业商业模式创新的相关概述?互联网，又称网际网路，音译因特网、英特网，是网络网络之间的庞大网络，这些网络以一组通用的协议相连，逻辑上形成单一巨大国际网络。计算机网络相互联接的方法称作“网络互联”，在这基础上发展出覆盖的性互联网络互联网，是相互连接一起的网络结构。互联网万维网不等同，万维网只是超文本互相链接而的一全球性系统，且是互联网所提供的服务。互联网英语写作Internet，从一开始互联网就平等、自由、开放、合作免