【2017年整理】pepsi-cola.pptVIP

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2017-01-31 发布于浙江
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【2017年整理】pepsi-cola.ppt

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【2017年整理】pepsi-cola

国贸1201郭鹏 English simple introduction Pepsi was born in 1898, it is one of carbonated drinks, which is made by Caleb Bradham . Pepsi Cola chose young people as the main consumer , and try to become a young man of Pepsi Cola, they through occupy foreign markets that Coca-Cola has not yet entered, such as: Russia, Israel and India .To expand market share and reputation in the world. Nowadays ,Pepsi s products to meet a variety of needs and preferences, from the entertainment of products to a healthier lifestyle of products, its major well-known brands include: Pepsi(百事可乐), Gatorade(佳得乐), 7-Up(七喜), Mirinda(美年达) and so on. Pepsi brands main spirit is unlimited desire. It encourages young man have an aggressive attitude toward life and wish they can enjoy and pursue their dreams bravely. In order to promote this concept, Pepsi selects football and music as foundation and culture carrier, inviting a large number of stars,such as Michael Jackson, Show Luo, Jolin Tsai, Aaron Kwok, David Beckham as its brand ambassador, to advocate their culture spirits, and help young people understand and accept the free and happy lifestyle . now,lets enjoy a short AD. THANK YOU * *