零售管理art 1.pptVIP

1. Production Concept 2. Product Concept 3. Selling Concept 4. Marketing Concept 5. Social Marketing Concept Selling Concept Social Marketing Concept Department Store: A large retail store organized into departments offering a variety of merchandise, such as clothes, home appliance, commodity and so on, commonly part of a retail chain. Characteristic of Department Store Development of Department Store Problem of Department Store 4. Convenience Store A store selling a limited variety of food and pharmaceutical items; open long hours for the convenience of customers. Characteristics 1. Located in the place where has many consumers such as residential area. 2. About 100 square meters. 3. 5-7 minutes in walking. 4. The main business scope is food, beverage and small articles of daily use . 5. Opening almost all day. E-Tailing is adding a new competitive dimension to retailing. Traditionally, the retailers’ control over pricing information provided them the upper hand in most transactions. The information dissemination capabilities of the Internet are making consumers better informed and thus increasing their power when transacting and negotiating with retailers. 2.Number of outlets Another method of classifying retailers is by the number of outlets each firm operates. Generally, retailers with several unit are a stronger competitive threat because they can spread many fixed costs over a larger number of stores and can achieve economies in purchasing. However, single-unit retailers do have several advantages. They are generally owner-and-operated and tend to have harder working. Also, they can focus all their efforts on one trade area and tailor their merchandise to that area while gaining buying efficiencies by being a member of some group. 3.Chains Any retail organization that operates more than one unit is technically a chain, but this is really not a very practical definition. There are two size categories: 2 to 10 stores and 11 or more. We mean 11 or more units