论政府公关工作的现状及其薄弱环节定稿..docVIP

论政府公关工作的现状及其薄弱环节 摘要： 本文通过文献资料法、调查访问法等研究方法对公关领域的公关策略与操作，包括媒体关系活动、危机传播活动、国际公共关系活动，并辅以案例分析。从政府公共关系形象几方面，政府危机公关，政府，企业，公共关系，政府和其他外部公共关系，政府关系，通过大量的古代和每个介绍和评论的积极和消极方面，能过结合现代的案例进行分析，同时针对各级政府从事政府公关员工对未来参考提供参考，启发和帮助我国的各级政府的公关人员来处理此类事件。具体内容如下： 1本文根据我国公共关系的程度的分析，以及在危机公关的方法和态度时，根据公共关系状况的影响。 2根据近几年来我国发生的公关事件案例，作分析 从各个方面展现我国在处理公关危机方面的态度以及我国在公共关系上的薄弱点 3从具体案例分析我国公共关系在运用过程中的优势及其不足之处 4我国公共关系对我国发展具有哪些重大意义 关键词：政府公关现状 政府公关薄弱环节 政府采取的应对措施 政府公关工作的意义 The?present?situation?of?? government?public?relations?work?and?its?weakness ?Abstract: In?this?paper, the?author?through?literature,?survey?and?other?research?methods?in?the?field?of?public?relations?public?relations?strategy?have?a?research?of?media?relations,?crisis?communication?activities,?international?public?relations?activities,?and?supplemented?by?case?analysis.?Several?aspects?from?the?image?of?the?government?public?relations,?government?crisis?public?relations,?government?enterprises,?public?relations,?government?and?other?external?public?relations,?government?relations?through?a?large?number?of?ancient?and?modern?case?of?both?positive?and?negative?aspects?of?each?presentation?and?comments,?aimed?at??provide?all?governors?with??references?in?their?future?work?and?help?them?to?deal?with?such?incidents.Specific?content?is?as?follows:1?According?to?the?analysis?of?the?status?of?public?relations?of?our?country?to?analysis??the?extent?of?which?is?currently?in?public?relations?of?our?country,?as?well?as?the?country’s??approach,?attitude?and?influence?toward?crisis?public?relations?2,According?to?public?relations?event?cases?occurred?in?China?in?recent?years,?for?analysis?to?show?our?attitude?and?our?weak?point?in?dealing?with?the?public?relations?crisis?on?all?aspects?of?public?relations3?From?the?process?of?analyzing?of?the?specific?case?of?public?relations?of?our?country?to?find?out?the?superiority?and?weakness?4?The?important?meanings?of?the?public?relations?for?Chinese?developmentKeywords:?government?pr?status?qu