传媒培训课第三天.ppt

god I want to add that I wish I could talk to every man and woman who works for NASA or who worked on this mission and tell them: Your dedication and professionalism have moved and impressed us for decades. And we know of your anguish. We share it. Theres a coincidence today. On this day 390 years ago, the great explorer Sir Francis Drake died aboard ship off the coast of Panama. In his lifetime the great frontiers were the oceans, and a historian later said, He lived by the sea, died on it, and was buried in it. Well, today we can say of the Challenger crew: Their dedication was, like Drakes, complete. The crew of the space shuttle Challenger honored us by the manner in which they lived their lives. We will never forget them, nor the last time we saw them, this morning, as they prepared for their journey and waved good-bye and slipped the surly bonds of earth to touch the face of God. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. * * * 李燦榮 lichanwing@ 企業發言人培訓 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 大綱 1) 疑問.減.加.乘.除.感歎 2) ABCDEF 模式 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 疑問 1) 文字/非文字 2) 主觀/客觀 3) 長/短 4) 資深/ 新入行 5) 主流/非主流 6) 目標觀眾 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 自我檢視進度: 減 創造了怎樣的 標題/sound-bite: 一分鐘學問 快讀法 慢讀法 蛙式 RE-FRAMING Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 自我檢視進度: 加 創造了怎樣的圖片和影像 眼神.視線 語調. 快慢 身體語言:坐.站立.行. 道具 圖表 電腦 背景 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 自我檢視進度: 乘 標竿: 1) 自己 2) 公司/其他公司 3) 相關經濟/政治人物 4) 理想 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 自我檢視進度: 除 傳媒基本要求: 人 地 時 事 為何 如何