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Building success: how thinking inside the brick saved Lego建立成功:在盒子中思考是怎样拯救乐高的09 October 13 by David RobertsonLego was founded in 1932 by Ole Kirk Kristiansen, a carpenter with a strong sense of craftsmanship and an irrepressible desire to please children. He started with a small catalogue of mostly wooden toys that were a modest hit in Denmark. Yet from the start, the company was not afraid to experiment with new technology: in 1946, he spent two years worth of profits to become the first Danish toymaker to buy a plastic injection-moulding machine.乐高与1932年由克里斯第森先生建立，他是一个木匠，拥有强烈的工艺感和压抑不住的取悦孩童的渴望。他起初创造了一小类的玩具，这些大多木制的玩具在丹麦取得了有节制的成功。然而从那之后，此公司勇于尝试新科技：在1946年，他花费两年的利润量，以成为首位购买塑料注射成型机器的丹麦玩具制造商。His son Godtfred Christiansen was appointed managing director of the company in 1956, and spent years tweaking the design, making seemingly endless generations of prototypes, in pursuit of the perfect self-locking system. In 1958, Christiansen finally hit on the now iconic stud-and-tube system that holds Lego blocks together with that satisfyingly solid click. A?patent was issued and Lego as we know it was born.他的儿子特弗雷德于1956年被任命为该公司的总经理，花费数年微调这项设计，制作了似乎无数代的雏形，旨在追求完美的自锁系统。在1958年特弗雷德偶然找到如今标志性的双头螺柱管系统，此系统让了乐高积木赢得了令人满意的稳定点击率。一项专利被颁发，随后如我们所知乐高诞生了。The third generation of the Lego mindstorms range, EV3, hits shelves this autumn. A smart brick connects with sensors to create robots controllable via an Android or iOS deviceKristiansen made two other foundational decisions that would be crucial to the companys success. The first was a very Scandinavian commitment to high quality. Once, when Christiansen approved a shipment of wooden toys with two rather than the mandated three coats of varnish, Kristiansen dispatched him to the train station to retrieve the ill-made toys and made him stay up all night adding the third coat.克里斯第森做出了两个对公司之成功非常关键的奠基性决定。首个决定是斯堪的纳维亚半岛致力于高质量。有一次，特雷福德批准装运涂了两层而非授权的三层清漆的木制玩具，克里斯第森将他调至火车站来检索制作不良的玩具，并令其熬夜加上第三层漆。Kristiansen also had the critical insight that Lego was not