西交大的战略管理课件.pptVIP

Chapter 9 Cooperative Strategy zymbaclass@ Partnerships between firms are combined to pursue mutual interests to Develop Manufacture Distribute Goods Services Firm A Firm B where their Core Competencies Capabilities Resources Strategic Alliances Example: Xi’an Janssen Pharmaceuticals . Example: Chrysler and Mitsubishi Automotive Example: Chrysler’s supplier network Types of Strategic Alliances Independent firm is created by the joining assets from two other firms where each contributes X% of the total Joint Venture Partnership where the two partners do not own equal shares Equity Strategic A