麦肯锡战略咨询手册.pptVIP

BU Strategic Plan Basics DESCRIPTION OF MATERIALS WHAT IS A BU STRATEGY? RATIONALE FOR PROPOSED DEFINITION COMMON ELEMENTS OF REAL-LIFE STRATEGIES BU STRATEGY REVIEW INTERACTIONS BU STRATEGIC PLAN DEVELOPMENT INDUSTRY DYNAMICS AND IMPLICATIONS SEGMENT ANALYSIS STRUCTURE-CONDUCT-PERFORMANCE (SCP) MODEL SWOT ANALYSIS SCP APPLIED TO LEXMARK RESULTING OPPORTUNITIES AND RISKS FOR LEXMARK COMPETITIVE ASSESSMENT CAPABILITY PLATFORM: ASSESSMENT OF SOURCES OF COMPETITIVE ADVANTAGE (1/2) CAPABILITY PLATFORM: ASSESSMENT OF SOURCES OF COMPETITIVE ADVANTAGE BY SEGMENT (2/2) COMPETITOR CAPABILITY COMPARI