电子商务竞赛亚马逊的营销策略.pptVIP

周子喻 姚乐欣 罗清月 刘钰清 Introduction History Marketing Strategy Pre-sale After-sale Biggest E-commerce company in America Diversified Commodities Back Unique Category, Unique Page Discount Strategy Back SWOT analysis The development of Amazon e-commerce is relatively mature. Strengths Weaknesses Opportunities Threats Strengths Most typical strengths: 1.Amazon has an outstanding service software system. Goods retrieval system Buying system Payment system Elaborate designs 2. “Customer first” operation principle is what Amazon insist on. Strengths Online service Offli