酒店集团研究.docVIP

参考文献： 1、International hotel franchise relationships - UK franchisee perspectives， Author(s):John Connell Source:Tourism and Hospitality Keywords:Europe, Franchising, Grounded theory, Hotels, International trade, National cultures Abstract: Provides insights into the nature of relationships between UK hotel franchisees and their international franchisors, and shows how operating systems and service provision are adapted to take into account local management views. Identifies a process between the principals, termed “attunement”, which involves three core variables. The first involves the franch