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Translation and Linguistics II Lecture 6 3、Functional theories of Approach Functional theories from Germany in the 1970s-1980s mark a move away from static linguistic typologies. Focusing on the function or functions of texts and translations(Nord 1997:1) Key concepts Reiss stresses equivalence at text level, linking language functions to text types and translation strategy. Holz-Manttaris theory of translational action: a communicative process involving a series of players. Vermeers skopos theory of translation strategy depending on purpose of TT is expanded in Reiss and Vermeer. Nords translation-oriented text analysis: a functional approach with more attention to ST. Text type (the text type approach) K. Reiss: 1970s Reiss builds on the concept of equivalence (see chapter 3) but views the text, rather than the word or sentence, as the level at which communication is achieved and at which equivalence must be sought (Reiss 1977/89: 113-14). Her functional approach aims initially at systematizing the assessment of translations. ...borrows Karl Buhlers threeway categorization of the functions of language. Reiss links the three functions to their corresponding language dimensions and to the text types or communicative situations in which they are used. (Munday 2001:74) (Munday 2001:74) How Reisss proposed translation methods are to be applied in the case of a specific text? eg. Business text informative+expressive value * An important criticism for Reisss whole theory: whether text types can really be differentiated. A business report: 1) a strongly informative text (Reiss); 2) a strongly expressive side; 3) as an informative text for the companys directors and as an operative text to persuade the shareholders and market analysts that the company is being run efficiently. Holz-M?ntt?ri and translational action From communication theory and action theory with the aim of providing a model and guidelines applicable to a w
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