芙蓉坊咨询活动策划案.pptVIP

芙蓉坊咨询活动策划案 目 录 一、前言 二、背景分析 三、沟通对象 四、活动目的 五、活动主题 六、传播策略 七、活动规划 八、促销手段 九、平面设计演绎 一、前言 非常感谢能有机会参与此次活动的提案，同时将专业的服务提供给贵企业，本策划案即是对本次咨询活动所做的一个整体规划，以期望透过各方面的努力将本活动顺利完成。 * * Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 二、背景分析 芙蓉坊在广州已开有四家分店； 从规模上，档次定位上皆列同行业首位； 经过以往的经营和推广，已积聚相当的知名度与口碑； 珠江广场分店占据有利位置，优势发挥尚欠佳。 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 四、活动目的 吸引潜在消费群，增加珠江广场分店客源 增加芙蓉坊的公众曝光率 提升“芙蓉坊”品牌的知名度与美誉度 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 三、沟通对象 对美有一定要求、有意愿在美容美体上投资的 对芙蓉坊口碑有所耳闻的，或有些陌生的 居住在珠江广场分店附近的，乃至更远的 有一定经济基础的名媛贵妇，或高级白领阶层 芙蓉坊的潜在顾客 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 五、活动主题 这次活动主要内容为知名美容专家咨询讲座，为吸引更多的目标人群参与，建议活动主题与辅助活动皆可更有趣，更有参与性，建议本次咨询以酒会形式开展，设点心水果，让活动在轻松愉悦的氛围下进行。 Evaluation only. Created with Aspose.Slides for .NET 3.5