国际商务优秀讲义.pptVIP

Wal-Marts Global Expansion Advantages of global expansion Location economies Cost economies from experience effects Leveraging core competencies Leveraging subsidiary skills Location economies Realized by performing a value creation activity in an optimal location anywhere around the globe. For example, Japan might excel in the production of automobiles and customer electronics; the United States in the production of computer software and financial services; Switzerland in the production of precision instruments; South Korea in the production of semiconductors; and China in the productio