国际营销英文版第版培训教案.pptVIP

Chapter 1 McGraw-Hill/Irwin Copyright ? 2013 by The McGraw-Hill Companies, Inc. All rights reserved. The Scope and Challenge of International Marketing 1-* Learning Objectives LO1 The benefits of international markets LO2 The changing face of U.S. business LO3 The scope of the international marketing task LO4 The importance of the self-reference criterion (SRC) in international marketing LO5 The increasing importance of global awareness LO6 The progression of becoming a global marketer 1-* Global Commerce Causes Peace Global commerce thrives during peacetime Economic boom in Nor