5-张裕黄金冰谷冰酒整合营销方案.pptVIP

一、产品定位及目标消费者 二、经销商设置及销量要求 三、主销渠道及营销推广 四、口味推广及消费领袖培养 （三）品酒会及会议赞助 1、根据冰酒适合女性消费者的特性，省公司应及时关注女市长、女部长、女企业家会议及健康论坛，并参与以上活动，针对此部分人群对张裕冰酒进行重点推广。 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pt