浅析浙江云和木制玩业具现状和发展.docVIP

内 容 摘 要 木制玩具——浙江省云和县社会经济发展的“王牌”，是云和县的传统产业、优势产业和支柱产业“中国木制玩具之乡”“中国木制玩具城”荣誉称号云和木制玩具业起步于上世纪七八十年代以小玩具大产业、小产品大市场、小工艺大文化为特点，已成为县参与全球市场竞争的骨干力量，成为独具云和特色的经济现象，ABSTRACT Wooden toys------the main strength for the development of the society and economy of Yunhe, Zhejiang,is Yunhe’s traditional industry, advantage industry and support industry. In 1994，Yunhe was awarded “Chinese wooden toy Capital” by national agriculture department, and is honored as “the Chinese wooden toy city” in 2003. Start from 1970s-80s, until now Yunhe wooden toys has more than 30 years development process. Passed through several generation of persons endeavors, Yunhe wooden toys has formed wooden toys colony that characterized by “the small toy big industry, the small product big market, the handicrafts big culture”, has become the backbone force in the global market competition, the characteristic economic phenomena in Yunhe, and forms to a unique wooden toy colony. This article analyzes its competitive advantage (industry advantage, market advantage, environmental advantages) and its problems (lack of advanced mode of production brand awareness export ability, OEM export mode, etc) during the process of development through the introduction of Yunhe wooden toys’ history and present, then put up with personal opinion and suggestions to help the Yunhe wooden toy industry come into further fast, healthy, scientific and sustainable development. KEYWORDS：wooden toys, competitive advantage, industry colony, bottlenecks in development 正文目录 第一章 引言 1 第一节 选题意义 1 第二节 研究方法 1 第二章 浙江云和木制玩具发展历程及现状概述 3 第一节 浙江云和木制玩具业发展历程 3 第二节 浙江云和木制玩具业发展现状 4 第三节 浙江云和木制玩具业的特征 8 第三章 浙江云和木制玩具业优势分析 11 第一节 产业优势 11 第二节 市场优势 12 第三节 环境优势 13 第四章 浙江云和木制玩具业发展瓶颈 14 第一节 云和木制玩具业自身存在的问题 14 第二节 中国木制玩具业面临的共同问题 16 第五章 浙江云和木制玩具业未来发展对策 20 第一节 企业采取的措施 20 第二节 政府采取的措施 24 第六章 小结 28 【参考文献】 29 致 　谢 31 第一章 引言 第一节 选题意义 木制玩具——浙江省云和县社会经济发展的“王牌”，是云和县的传统产业、优势产业和支柱产业云和县现有木制玩具企业和加工点6家，其中全县木制玩具生产能力达亿元以上。