建立商业关系专用课件.pptVIP

Establishment of Business Relations 主讲: 崔丽伟 崔丽伟 李雪玲 李婷婷 周明梅 吕 嘉 杨 峰 汪名学 江 涛 制作团队 1、写作指南 2、样信解析 3、实用举例 目录 第1节 写作指南 一般流程 获取新客户信息的渠道 信函的内容要点 基本结构 请加入标题 The general process of establishing trade relations Looking for the customer first, and then do credit investigation, to identify and screening of customers with good credit standing, finally send Email or fax express desire of establishing trade relations Logo 获取新客户信息的渠道 他人介绍 媒体搜索 主动搜索 第1节 写作指南 The basic structure of establishing trade relations with letters 1.The letterhead and inside address 2.Salution 3.The source of information 4.The business scope of writing the letter 5.The business scope of the firm 6.The reference as to the firm is financial position and integrity 7.Wish to receive immediate response 8.Complimentary close 9.Signature The content of the letter to establish trade relations 信息来源 致函目的 公司介绍 The content of the letter to establish trade relations 1.Source of information 2.Sent a letter to purpose 3.Company introduction 4.Product introduction Logo 第2节 样信解析 Dear Sirs, We have obtained your name and address from A.B.Co. ,Ltd,and we are writing to enquire whether you would be willing to establish business relations with us . We have been importers of shoes for many years.At present ,we are interested in extending our range and would appreciate your latest catalogues and price list. If yours prices are competitive ,we would expect to place volume orders on you. We look forward to your early reply. Yours faithfully , Purchass Mannager 案例导读 Logo Sample letter parsing Notes Price list 价目单 Establish 建立、开立 第2节 样信解析 Importer n. 进口商 Appreciate v. 感谢；理解；体会；赏识；增值 Self-introduction by the seller Logo Dear Sirs, We have your name and address through the introduction of Mr .E .W .Worth of Swan﹠Bros. (Hong Kong ),who is one of our old clients . We wish to inform you that we specialize in exporting chin