Cultural Conflict.pptVIP

Cultural Conflict Edward Lu Joe Sampsel Outline The challenge The literature Daimler-Chrysler Suggestions The Literature Broad Review Diversity between Asia and West Problems to recognize as an English Speaker Avoiding language traps In business, online Multi-national advertising Suggestions for business-people The Challenge How do international corporations avoid conflict brought on by differences in cultures? Stereotypes Geographic Business Style Values Relativism Communication Stereotypes Stereotypes need to be unlearned They are the most damaging in creating cultural conflict Stereotypes impede progress Lead to conflict Misunderstanding Breakdown Geographic Conflict Differences abound Business style East and West Emotional vs. Logical Yes and No Nationalism West and West East and West East and East Values Relativism Different cultures value things differently Life Family Money and Possessions Autonomy Communication Clear communication solves problems with conflict caused by miscommunication Verbal Small talk vs. 5W’s and H Yes and No are not always clear Progress is viewed differently Time Meetings Phone Time zones Agenda Superiority Non-Verbal Sight-seeing Smoking Eye-contact Physical Contact The DaimlerChrysler Merger The DaimlerChrysler Merger Daimler-Benz luxury vehicles had captured less than 1% of the American markets. Chryslers primary reason for teaming with Daimler-Benz is to extend its international reach The goal of the merger Expected huge savings by combining purchasing and other operations Reduce total research and development costs The DaimlerChrysler Merger Provide Culture Workshops for employee No Culture Clash at manager level However… The DaimlerChrysler Merger -- James Holden, President of Chrysler Our Analysis Corporate Structure Corporate Cultures Customer proposition Value chain Leadership Corporate Structure Daimler Hierarchical Structure Chrysler Team-orientated Corporate Cultures Daimler Management pr