Global Product Launch Simulation.pptVIP

Global Product Launch Simulation Kick-Off Agenda Overview of simulation Key issues Potential negotiation relationships Assignment / discussion of roles Negotiation process Graded assignments Intro to international joint ventures Simulation Schedule Simulation Schedule TEAM ASSIGNMENTS MNCs MegaMouth EuroSound TanakaTooth Local Firms TropiDent Chewicalia ParaSonic ElectroEnamel Tropicalia Paradiso Governments Mandibular Sonic Transducer Modifications Tooth whitening Candy-tipped head BlueTooth enabled Other uses: Voicemail Prayers, chants Sports scores Honey-Do lists Inspirational sayings MNCs:  MegaMouth, TanakaTooth, EuroSound Role of country, local firms, region, etc. in global supply chain? Invest in emerging markets? New product/international strategy Standardization vs. adaptation of Mandibular Sonic Transducer Entry mode: Risk, resource, control trade-offs Type of plant, finished product vs. components Bargaining power vs. local firms and/or Govt. LOCAL FIRMS:Chewicalia, ElectroEnamel Enter/become player in global supply chain? “Entry mode” – Alone, JV, SOE? How to facilitate MNCs’ entry into country How to facilitate MNC’s implementation of international strategy into country Access to technology Government support Bargaining power vs. MNCs, Govt. GOVERNMENTs:  Paradiso Tropicalia Policies for technical standards, product use, industry structure, access to local market, global connectedness, technology, etc. Trade policies Economic integration – Free Trade Area Policies to increase Favorable aspects of FDI Labor High technology Taxes Imports vs. exports Policies to reduce Unfavorable aspects of FDI Dependence Low technology Intl. Strategy and Entry Mode North America Tropicalia Paradiso TanakaTooth Europe ParaSonic Chewicalia TropiDent ElectroEnamel Entry Mode Decision Matrix Hi Lo Hi Lo Strategic Importance of Country Stand-alone Attractiveness of Country Lo Hi Resources, Control, Risk Entry Mode Decision F