对吉利汽车海外扩展模式的探讨.docVIP

本科毕业设计(论文) 题目：对吉利汽车海外扩展模式的探讨 教学单位： 经济管理一系 专 业： 国际经济与贸易 学 号： 杨佐罗 姓 名： 0912150531 指导教师： 2013年3 月 　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　 摘要 本文针对在经济全球化的背景，是我国加入WTO以后，国内汽车市场竞争越发残酷，生存空间日益缩小，中国汽车寻求和新技术。这是应对经济全球化和技术进步挑战，全面的分享全球开放的市场，解决发展中遇到的资源技术的问题。 Abstract The pros and cons of this paper, under the background of economic globalization, Chinas auto sales and manufacturing, especially since Chinas accession to the WTO, Chinas auto sales and manufacturing technology leap, at the same time, also has attracted around the world many of the major car manufacturing countries on have attracted to invest and build factories in China, hoping to reap high profits. Chinas large population Motors China with the development of peoples living standards improve people also have a higher level of understanding and requirements of the automobile transport has become indispensable in our lives, Now China has become second only to the United States, the worlds second largest automobile manufacturing country and the country of sales. But it also brought us a challenge and competition can not be ignored, due to the introduction of foreign automotive vehicle production in China is not only an oversupply and growing increasingly brutal competition in the domestic auto market, shrinking living space, car prices continued to fall, profits problems continue to fall, many car manufacturers, especially manufacturers of auto brands have to go out and seek development in overseas markets and to survive, and the introduction of foreign high-tech. This is a powerful decision-making to respond to the challenges brought about by economic globalization and technological progress, innovation, and we fully share with the world the pattern of global open market, while also continue to improve our competitive strength and learn from foreign advanced technology and management measures combined with the actual situation