外贸英语函电.pptVIP

外贸英语函电 Business English Correspondence 上海交通大学出版社 Project 3 Project 4 Module 2 Business Negotiation Project 6 Project 5 PART 01 PART 02 PART 03 Task 1 Task 2 Practice Project 4 Enquiries and Replies Project 4 Enquiries and Replies Learning Objectives ☆ understand the letter of enquiry and reply ☆ master the use of words and phrases of enquiry and reply ☆ distinguish general enquiry from specific enquiry ☆ make general enquiries effectively ☆ enquire about the detailed information of the commodities you are interested in ☆ reply to enquiries and make sure to answer all of the questions ☆ make enquiries of your new customers’ credit standing Background In foreign trade, when a buyer wants to ask for some information concerning products or services from a seller/supplier, he or she may consider writing a letter of enquiry. Enquiry letters pose a question or request to the seller with the intention of persuading the seller to respond. If it is the first enquiry, it is quite similar to the letter of establishing business relations. It should begin by telling him how you obtained his information, your business scope and any information about the goods that you want to know. The first enquiry means that it is the first time for the buyer to send an enquiry to a seller whom you have not previously trade with. In terms of the contents, enquiries can be classified as general enquiry and specific enquiry. In a general enquiry, a buyer just states the general information he needs, requesting a catalogue or price list, a sample or sample book, etc. In a specific enquiry, he points out what product he needs. He may also ask for a catalogue, a price list, samples, etc., or ask for an offer. There is one special enquiry—status enquiry. If a company is going to conclude some transactions with a new firm, he may want to know the financial and credit standing of the new firms. There are various ways of obtaining such information. The information obtained fro