商务型酒店市场开发策略.docVIP

安庆师范学院本科毕业论文 商务型酒店市场开发策略 学 生：杨扬 学 号：@@@@ 专 业：@@@@ 导 师：@@@@ 学校代码：@@@@ 安庆师范学院经济与管理学院 二零一一年六月 摘 要 自改革开放以来中国经济迅猛发展,有力地推动了旅游业的发展繁荣,在国际国内旅游活动中，商务旅游占着绝对比重，据统计，我国商务旅游每年以20%的速度增长，中国正在成为全球商务旅游消费的重要市场之一。 商务旅游的发展引发了商务酒店的快速发展，商务酒店正在成为国内外各个酒店集团追逐的一个重要市场。我国商务酒店起步较晚，产品开发、品牌建设、人才培养、管理和服务质量等方面尚未形成一定的规模。与此同时，商务酒店还面临几方面的压力：一方面在高端市场上，面临国际上著名酒店的竞争；另一方面在低端市场上，面临国内经济型酒店的竞争。在激烈的市场竞争中，商务酒店必须从根本上满足客户的需求才能处于不败。 本文从商务酒店发展现状分析，分析商务酒店面临的机遇和威胁并存的环境，然后对商务酒店进行了相应的市场分析，提出商务型酒店市场几点开发策略。 关键词：商务酒店 发展现状 开发策略 ABSTRACT Since reform and opening in China since the rapid economic development, has vigorously promoted the development of tourism boom in the international and domestic tourism activities, business travel hog the absolute proportion, according to statistics, commercial tourism in China every year by 20 percent, China is becoming a global business tourist consumption is one of the important market. The development of commercial tourism sparked business hotel of rapid development, business hotel is becoming the domestic and foreign various hotels group chasing an important market. Our business hotel startting evening, product development, brand development, talent cultivation, management and service quality, etc have not form a certain scale. Meanwhile, business hotel is still faced with several aspects of pressure: on one hand in high-end market, facing international famous hotel of competition, On the other hand at the low end of market, face domestic economy hotel competition. In the fierce market competition, business hotel must be fundamentally satisfies the customer the demand to in the tactician. This article from the business hotel development present situation, analyzes business hotel opportunities and threats of the environment, and then to coexist business hotel carries on the corresponding market analysis, proposed business hotel market several development strategy. KEY WORDS: Business hotel Devel