企业应用电子商务的趋势.pptVIP

中原大學網路科技實驗室 企業應用電子商務的趨勢 張耀仁 Chief Scientist，蕃薯藤數位科技chang212@ 簡歷 張耀仁 Chief Scientist，蕃薯藤數位科技（2000/1-) IBM亞太區電子商務資深顧問(1997-2000/1) 中原大學電子系所專任副教授 (1995-2000/1) 電子商務著作 電子商務系統，高立出版，1998/11 初版，2000/3， 二版二刷 Make it Service Company instead of Marketing Company Customer Retention Customer Acquisition focus on long-term customer relation rather than marketing (wallet share vs. market share) deliver service based on customer value beauty of subscription Know what Internet can do best for you B2C (On-line retailing) Back to College CRM (Customer Retention) Cost Real Money Click and Mortarenhance the business with Internet tech Bank, Insurance Company (Subscription Type Service) Consolidate billing, transaction record Targetted Promotion Book Store, Travel Agency, Stock Trading (Information Centric Service) Information Service, Membership, Incentive Program Click and Mortar (Cont.) Chain Store, Retailor (Logistics Type Service) QR/ECR, SCM Manufacturing, OEM Virtual Factory B-to-C Survival Games Financial, Travel Agency/Ticketing, Book Distribution Presale can be virtualized. 3C Retailing, Grocery Retailing, Furniture Retailing Physical inspection is unlikely to be skipped. Complicated logistics Job Banks How significant Computerized Match is? Internet HR Pure Play vs. Managed HR service e 化 Traveler Service Universal Messaging Content, Community, Communication, Commerce 蕃薯藤大陸3C通路佈局（賽博數碼廣場） To e- or Not to e- Taiwan is increasingly becoming a player global supply chain Becoming an e-business may not be an advantage but a minimum requirement in some cases Streaming Business Flows and Cost Reduction Manufacturing- PDM, ERP Retailing- SCM High Tech- Knowledge Management, ERP the Informed Buying Cycle智慧型消費者的時代來臨 Impacts of Internet/Intraneton Corporate Strategy Internet 時代的經濟規模 網路降低通訊成本，有利於分散與跨國企業。 網路與電腦化，有利於較大規模經營者。 Taiwan’s SME 1,000,000 “Knowledge Portal” 電子商業技術展望 ASP- Application Service Providers 應用服務提供模式 New service paradigm accountant vs leased accounting sy