养老院幸福家园老年人服务中心项目可行性分析报告.docVIP

目录 第一部分 摘要 一、项目简单介绍 ··························································2 二、市场目标概述···························································2 三、项目优势及特点简介·····················································2 四、收入来源简析···························································3 第二部分 项目背景及可行性分析 第一章 项目背景····························································3 第二章 市场分析 一、老年人养老状况国内外现状···············································3 二、目标市场的设定·························································4 三、SWOT分析·······························································4 四、市场初步分析···························································5 五、市场管理分析···························································5 第三章 商业实施方案一、商业模式实施方案总体规划介绍 ··········································5二、营销策划·······························································6 第三章 竞争分析 一、主要竞争对手···························································6 第四章 管理 一、管理团队·······························································7 二、管理组织·······························································7 三 管理制度······························································7 第五章 财务分析 一、筹资分析·······························································8 二、财务分析·······························································8 第六章 总结 一、· ·····························································8 二、· ······························································8 三、······························································8 四、·······························································8 五、······························································8 六、·······························································8 第一部分 绪论 在中国，“居家养老”是被人们普遍认可的养老方式，但随着老龄化社会的快速发展，无论老人还是子女，传统的养老观念都在悄然发生变化。随着人口老龄化和家庭模式的转变，解决养老问题成了不少家庭的头等大事，而要实现老有所依、老有所养，仅仅停留于传统的居家养老可能并不实际。　　　　中商情报网研究数据表明，截至2012年底，我国60岁及以上老年人口已达1.94亿，其中，65岁以上人口为1.27亿。据全国老龄委办公室预计，中商情报网发布的《2013-2018年中国养老院市场分析及投资前景咨询报告》分析，到2025年，中国老年