教师用书mass media传媒英语词汇解释课文及课后翻译(中传研究生用)Unit5.doc

Unit 5 Television Contents: Key to the exercises Translation Supplementary Reading Part One Key to the exercises Passage A I. Lead-in Questions: 1. It depends. 2. Big Brother, The Apprentice, American Idol or any other famous reality TV shows. 3. Most probably yes, because TV shows always indicate kinds of values, which influence audiences’ behaviors and thoughts. That is why parents always concern children become more violent after watching violence on TV. And another obvious example is advertisements, which are directed to influence buying habits of audiences. 4. This is quite a big topic. TV guys, whose ultimate purpose is to make most profits out of least cost, therefore, may resort to some sensational manners to attract the attention of audience. Comparing with internet, which features timely news and free interactions, TV broadcasters may seek cooperation or integration with internet giants, realizing win-win outcomes. II. Words Study Post-reading Activities I. Understanding the text Answer the following questions. 1． Because of the pressure for profits. Quick-fix and low-quality production doesn’t need experienced staff, who will ask for a higher payment necessarily. Another reason is that bosses believe new comers always bring with them new ideas. 2． The employer believes so. But the author doesn’t think so. 3． Independent production companies are producing programs for broadcasters. 4． With digital media, everyone can become an information source. We can produce, edit and even show our own works, which is gifted with more freedom than traditional TV media. Different students may have different answers towards this question. 5． Definitely yes, because serious factual program production and editing are far more demanding than the work of reality shows, which stress more on entertainment elements. 6． No, they need to enrich their knowledge and develop a more serious and all-round thinking habits. In a word, they should study hard to be qu