Evolution of the Retail Circular Webinar PresentationEvolution of the presentation循环零售网络研讨会.ppt

So we examined existing websites across 27 large regional and nation retailers within the grocery, drug, mass, dollar, sporting goods, department and hardware/home improvement retail channels. There are some fairly high-tech attributes that have become surprisingly normal for most retailers. Almost all have an electronic version of their circular available. Most have filterable web-sites for products, have recipe / shopping list functionality, active Twitter feeds, and their circular comes up first when you do a rudimentary search for “retailer-name circular”. These are no longer advantages or differentiators. They are common. More than half have a YouTube channel with active content (multiple videos to choose from) and mobile phone friendly web sites. In other words, a version of their site that is viable from your phone and not just extremely small font. The current differentiators are e-mail subscription, paid search, circular via Facebook, and alternative languages. Take note of the e-mail subscription percentage given that 60% of our survey respondents told us they review retailer email weekly. It will not be long before the minimum stakes in digital will be Facebook Circular, Twitter, YouTube, Mobile web, Paid Search advertising, and e-mail subscription. The question then becomes who can differentiate best within those areas or who can truly differentiate by being first to marketing with new technology? We’ll see some examples of that in a few minutes. * Walmart is channeling or funneling people online with greatly expanded offerings and home delivery. Walmart is working every angle to get more digital traction. Not shown on this page is Walmart’s substantial investment in social and e-commerce companies globally. Wal-Mart Adds Pet Foods Online Sep 2, 2010 1:45 PM, By SN STAFF BENTONVILLE, Ark. — Wal-Mart Stores here has expanded the assortment of products available for direct purchase through its website to include a large selection of househo