adataminingapproachtodevelopingtheprofilesofhotel.pptVIP

4.7.Summary of if-then rules for the frequency of hotel visitation If a customer has visited the hotel where he/she currently stays fours times,and the customer is in his/her 30s,then the customer is likely to revisit the sameor a similar hotel three to four times. 4.7.Summary of if-then rules for the frequency of hotel visitation(Cont.) If a customers has visited the hotel wherehe/she currently stays more than five times,and the customer is a female,then the customer is likely to revisit the sameor a similar hotel more than tem times. 4.8.Summary of if-then rules for the patronage of particular hotel If a customer has stayed at the Plaza hotel formore than five nights,then the customer is likely revisit the samehotel more than five times 4.8.Summary of if-then rules for the patronage of particular hotel(Cont.) If a customer has stayed at the Chosun hotel for a business trip,then the customer is likely to revisit the samehotel at least four times 9.Summary of if-then rules for the length of a hotel stay 例：Rule36(b) If 客戶選擇 standard floor of the hotel， And 客戶比較喜歡雙人床， And 客戶是韓國人， Then 客戶可能會待兩晚 10.Summary of if-then rules for the payment option 例：Rule40(b) If 客戶是因為辦公住房， And 客戶又是女的， And 客戶已經在旅遊機構瀏覽過hotel資訊， Then 客戶可能會使用旅遊卡付費 11.Summary of if-then rules for the smoking/non-smoking preferences 例：Rule47 if 客戶是因為business住房， And 客戶選擇雙人床， And 客戶makes a direct reservation of hotel， And 客戶滿意房間的清潔度， Then 客戶可能會選擇non-smoking room 5.Conclusions Conclusion 1 客戶的旅遊目的通常會影響他們選擇下榻哪間hotel的抉擇。 例如：如果hotel在房間內可以提供辦公桌，那他們將會比其他業者贏得更多US國籍的客戶。因為調查顯示US客戶都是辦公居多，而日本客戶通常都是為了旅遊而來。 Conclusion 2 30s的客戶或是40s的女性客戶通常下次選擇住同家的hotel的機率很高。 而問卷調查也顯示，似乎Plaza、Chosun、Hilton、Hyatt、Amiga已經建立屬於自己的客戶型態，這些客戶都具有一定的忠誠度。 最有可能的解釋是，這些店家其實在services attributes調查滿意度上，其實都是鰲首。所以店家千萬不可輕忽各項服務所帶給客戶的印象。 Conclusion 3 作者發現這項問卷有些脈絡可循，例如男性客戶的職位職稱，對於他們選擇的hotel似乎有連帶關係。 例如客戶今天是經理職位可能會選擇Chosun、Coex等hotel；若他身份是醫生或是律師可能會選擇Hilton。這方面顯示，以上所提到的這些hotel其實對於他們的客戶會去做適當的服務區別，例如Coex會提供小白球運動讓他的客戶可以聚在一起聊天以及一邊運動。 Conclusion 4 courtes