N-Gage 商店 - GDC Vault.ppt

收入份额 进入市场时间 客户群 受众情况 分散 盗版 单一应用程序价格 内容战略 (策略) 付款机制 本地化 销售量 使用、搜寻简便 贵方应用程序的销售 商店销售 分散相关成本 问一下自己投资回报的问题 市场中可承受的解决方案: Ideaworks3D, Polarbit, Metismo, J2MEPolish, Mobile Sorcery, Celcius,Innaworks, Flexicore 越来越多的开发商正在进行多平台推出 (X-box, PSN, Facebook, Playstation, etc…) 销售 免费游戏应像电影预告片: 向电影业学习, 利用社会网络推广游戏, 慎重定价 (参阅 Distimo) 加入大奖评选 (IMGA!) 利用升级、特征、高分、成就、反馈和顾客建立关系 有问题吗? mcnoyons@ * So let’s first have a look at some key figures to understand the market for mobile games. We will then focus on the different platforms and app stores and i about 20 minutes I will present you some elements that can help you evaluate the different opportunities in mobile games publishing. We will end this presentation with some questions, so please keep your questions to the end of this presentation. * So let’s first have a look at some key figures to understand the market for mobile games. We will then focus on the different platforms and app stores and i about 20 minutes I will present you some elements that can help you evaluate the different opportunities in mobile games publishing. We will end this presentation with some questions, so please keep your questions to the end of this presentation. * The market for mobile applications and games is much larger that any other media. This year the total number of subscribers will reach the 5 billion benchmark. This includes the business markets and notebooks. In 2009 1,2 billion handsets were shipped. This is huge compared to the PC market and the TV Industry. * The market for mobile applications and games is much larger that any other media. This year the total number of subscribers will reach the 5 billion benchmark. This includes the business markets and notebooks. In 2009 1,2 billion handsets were shipped. This is huge compared to the PC market and the TV Industry. * The Smartphone market is impressive, true, but also highly fragmented. * Every operating systems requires a special version (build) of a game and in many cases the Operating Sys