ModuleI.ppt

World Class English for Business Tutor: 郭红霞 Office: B504 (5) Telephone:E-mail: guohx@ Introduction to the course This course is introduced from OU and The British Council for people who would like to improve their English and expect ton use English in a professional environment. 1. Textbooks: World Class English For Business (2 books) 2. Plan: 13 lectures in 13 weeks to finish 8 modules . Objectives: 1. Look at a wide range of common topics and situations that business people encounter in the modern world. 2. Practise many business activities, such as writing reports and discussing finances. 3. Improve your five skills. 4. The first book examines the structures of organisations, their finances, their customers and their new products. 5. The second book looks at how organisations respond to new challenges. Course components Book 1 Module 1 Change and the company(公司结构与经营) Module 2 The customer (客户服务) Module 3 Finance (财务管理) Module 4 A new product (新产品开发) Book 2 Module 5 Responding to technology (技术培训与发展) Module 6 Recruiting new staff (招聘与求职) Module 7 Advertising and competition (广告与市场竞争) Module 8 Selling the product (销售与服务) 3. Requirements: Prepare your lessons before class Complete all the exercises first without referring to the answers, especially the listening exercises Finish 14 assignments by yourself without copying from your classmates Make good use of the website for your study Assignments written on standard A4 size paper Hand in the homework in time 4. Measurement: 56% for 14 assignments, 4% for each assignment 18% for class attendance, 1% for one class attendance 26% for performance in class, including preparation for lesson before class, participation in class, etc. All the above earn you 20 points Final examinations stands for 80 point 5. Examination (examples on the website) 6. Introduction to textbook Content of the textbook (p.3~4) Module/Unit/Session Answers: Th