2012论文参考格式.docVIP

苏宁电器网络营销的策略分析 摘 要 二十世纪年代以来，飞速发展的国际互联网在全球范围内迅猛发展，推动了电子商务、网络经济的飞速发展，种区别于传统营销，以网络为载体的全新的营销方式((网络营销日益受到重视，并得到飞速的发展，使得近年来许多国内外企业在短期内迅速成长壮大并发展成为知名品牌。发展现状 Suning Appliance Network Marketing Strategies Abstract Internet has developed quickly in the world since 1990s, and it has promoted the rapid development of e-commerce and the network economy, therefore, a new marketing form, internet-based network marketing has been paid attention to, and has grown a lot. Network marketing has made a number of enterprises from home and abroad become well-known brands in a short time. Network marketing has made a number of enterprises from home and abroad become well-known brands in a short time. The continuous development of electrical industry and the constantly smooth of information have made more and more choices for consumers, if one company still stuck in the nowhere, it can only be looking at other people improving. Network marketing has created enough space for household electrical appliances enterprises to develop. As the leader in home appliance retail, Suning Appliance has been extremely strong under the detailed before and after careful advance strategy and supporting the implementation of synchronized development strategy in the noisy bustling home appliance chain in the industry. However, the Internet is after all a virtual world and the competition among home appliance giants is intense, the development of Suning Appliance Network Marketing inevitably faces some problems. This paper studies the development as well as the strategy of network marketing of Suning Appliance under the analysis of the present situation of the development of home appliance industry on network marketing, and the paper will discuss the problems appeared during the improving process objectively. Main problems are reflected in the credit system to be improved, with competition heating up, the channel, the online sales of knowledge, online and offline product range and pricing and so on