乌鲁木齐市动漫产业发展研究.docVIP

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乌鲁木齐市动漫产业发展研究.doc

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乌鲁木齐市动漫产业发展研究

目录摘要································································· 1 1 研究背景··························································· 2 1.1 动漫产业定义··················································· 2 1.2 研究背景及意义················································· 2 1.3 国内外研究现状················································· 4 2 动漫产业发展概述··················································· 6 2.1 动漫产业特点··················································· 6 2.2 国外动漫产业发展现状及政策····································· 7 2.3 我国动漫产业发展现状及政策····································· 7 2.4 乌鲁木齐动漫产业发展现状······································· 9 3 乌鲁木齐动漫产业发展的SWOT分析···································· 9 3.1乌鲁木齐动漫产业发展的SWOT分析································· 9 3.1.1 优势（Strength）············································ 10 3.1.2 劣势（Weakness）············································ 11 3.1.3 机会（Opportunity）········································· 11 3.1.4 威胁（Threat）·············································· 12 3.1.5 SWOT分析基本结论·········································· 13 4 乌鲁木齐动漫产业发展的核心战略·····································13 4.1 差异化战略····················································· 13 4.2 “西域牌”战略················································· 14 4.3 市场优化战略··················································· 15 4.4 人才高地战略··················································· 16 5 乌鲁木齐动漫产业发展，品牌的实战意义·······························17 5.1 凸现文化个性··················································· 17 5.2 自觉保护知识产权··············································· 17 5.3 城市氛围最关键················································· 17 5.4 边际产业渗透是重点············································· 17 5.5 动漫会展创特色················································· 18 6 结语·····························································18 谢辞·····························································19 参考文献·····························································20 乌鲁木齐市动漫产业发展