International Marketing Syllabus A【DOC精选】.docVIP

International Marketing 483 Anderson School of Management Syllabus Fall 2004 Instructor Information: Name: Kerry Perry Profession: District Director Pitney Bowes, Inc. 14 years Education: MBA in 1991 Majors International Management Marketing Anderson School of Management University of New Mexico Albuquerque, New Mexico Objectives of Course: To illustrate the importance of international marketing strategies and how they play a vital role in companies’ desire to market their products and services outside their home country. Specifically this course will address: Understanding the fundamental strategies involved in marketing internationally. Realizing the critical importance of culture and its impact on a company’s success or failure in marketing internationally. Understanding the international marketplace in terms of its organization (market groups) and the opportunities associated with those groups (developed vs. emerging market places). Applying the information from the text to current situations involving companies marketing their products and services internationally. Texts Required: International Marketing, 12th Edition, 2004 Authors: Philip R. Cateora and John L. Graham Publisher: McGraw-Hill Irwin Suggested Sources: Global Marketing Management, 2nd Edition, 2001 Authors: Masaaki Kotabe, Kristiaan Helsen Publisher: John Wiley Sons, Inc. Magazines/Journals: Search online Parish Library at “” for additional journals, magazines, newspapers and sources on International Management Marketing Assigned Readings Tasks August 24th Overview Expectations of Course Review of Syllabus Team sign up for Student Chapter Presentations August 26th An Overview of International Marketing Assigned reading: Chapter 1: The Scope and Challenge of International Marketing August 31st An Overview of International Marketing Assigned reading: Chapter 2: The Dynamic Environment of Inte