大客户管理综述.docVIP

大客户管理综述 摘要 再以顾客为导向的营销时代，客户关系管理成为企业的一个重要战略性举措。大客户是实现企业利润和可持续发展的最为重要的保障之一，对于企业具有无与伦比的重要性和战略意义，因此对大客户的管理是客户关系管理的重心。本文对大客服管理的目的、开发步骤、存在问题及对策进行综述。 关键词:大客户管理；企业；营销 Abstract Then the customer-oriented marketing, customer relationship management has become an important strategic measure for enterprises. Customer is the enterprise profit and sustainable development, one of the most important security, has incomparable importance and strategic significance for enterprises, so the customer management is the focus of the customer relationship management. The customer service management purposes