Pharma营销销售.pptVIP

- * - Eye for Pharma Workshop Panels Cap Gemini Ernst Young ? Proprietary and Confidential Pharma Marketing Sales Beyond 2005 Cap Gemini Ernst Young Eye for Pharma, Amsterdam 22 October 2001 The industry is currently facing a changing landscape threatening its historical profitability More complex set of influencers Unsustainable sales force arms race Increasing availability of connecting technology Reliance on blockbusters Margins erosion Empowered patient Most companies are responding to these challenges by investing in their marketing and sales activities Major investment in enabl