SWOTcarrefourxc9(2002年家乐福全球情况和SWOT分析).pptVIP

Analysis By Country: Switzerland * | Source: M+M Planet Retail Carrefour’s status: Number 5 Main competitors(s): Migros, Coop Schweiz, Bon appetit Strengths One of the country’s leading hypermarket operators. Foreign pioneer in once protective and low competition market. Formed strong JV with local partner – instant expertise. Much wider product ranges than rivals. Opportunities New stores. Could pick up some smaller operators. Discount stores could be an option. Weaknesses Outbid for Waro. Store conversions angered some Jumbo shoppers. Again, its growth targets appear over-ambitious.