湖南省衡南县第九中学高二英语《Unit1 Adverting-Project 1》课件 牛津版必修4.pptVIP

牛津高中英语 (模块四 ·高一下学期) Project  Unit 1 Developing an ad campaign Project 1Developing an ad campaign Lead-in From the two groups of pictures, we can see that ads can be seen everywhere and they are playing a very important part in our daily life. Comprehension Listen and understand 1. What is an ad campaign? 2. What media can you use in an ad campaign? 3. What questions should we first consider? An ad campaign is an organized programme of advertisements using various kinds of ads to reach a particular audience. We can use different kinds of media, including newspapers, magazines, televisions, billboards, mailing, etc. 1. Who is the audience for your ad campaign? 2. What do you want your ad campaign to say? 3. How do you reach your audience? To build an ad c_________ Step One *have a clear g____ and t_____ audience in mind; *do a little r_______ and you can c_____ right m______ for the right people. Step Two *gather i_________ from your research; *It is important to always try to a_____ to the way The audience will r_____. Step Three *use different m____ to get your message a_____ *decide what a________ you want to use to r_____ your audience. ampaign oal arget esearch reate essage nformation ppeal eact edia cross pproach each Reading for detailed information: Main idea of each paragraph Para. 1 Para. 2 Para. 3 Para. 4 the definition of an ad campaign/ what an ad campaign means the target audience and how to determine the target audience what the ad campaign says how to reach the target audience Read and understand Why is anti-smoking chosen as the subject of the ad campaign? 2. What is the main aim of the anti-smoking campaign? Every year millions of people around the world die due to smoking, which causes great damage to the welfare of the people. There are huge numbers of smokers in Asia. The main aim is to discourage young people from smoking. Read and understand 3. How can high-school teenagers be convinced not to start smoking? W