徐迅-苏州纺织业对外贸易竞争力分析2.docx

苏州纺织业对外贸易竞争力分析国贸81002 徐迅 指导老师：杨伏英摘要：江南纺织业自古以来就是我国纺织业龙头，江南纺织业尤以苏州纺织业为盛。本文从苏州的地理位置、民俗习惯等多个方面、多个角度研究苏州纺织业繁荣昌盛的原因和发展的历史。近年来，苏州制造业迅猛发展，其中大大小小的纺织企业为苏州经济发展做出了巨大的贡献，尤其是入世以来，国际贸易发展迅速。我国人力资源丰富，同时又拥有政策上的支持等多方面的优势，使得我国纺织行业对外贸易增长迅速。但伴随着中国经济的进一步发展，企业转型迫在眉睫，因此苏州纺织企业在发展过程中也遇到了各种各样的问题。本文在研究苏州纺织企业对外贸易竞争力、我国纺织行业总体发展趋势、对外贸易大环境的基础上，提出提升苏州纺织企业自身竞争力的策略。关键词：对外贸易，纺织业，国际竞争力Abstract: Jiangnan textile?industry was the best on?Chinese textile industry from of old?,?and Suzhou textile?industry?was the best on Jiangnan?textile industry?.?This paper will reach the prosperous of Suzhou textile industry and it’s history.In recent years, there is a rapid development?of manufacturing industry in Suzhou. Among them,textile?enterprises in Suzhou?have made great contributions to the?economic development. Especially since the China join in the WTO. International trade has a rapid development. Our country?rich in human resources, at the same time?also has the?policy support from our government.?So the foreign?trade of the textile industry in China?is growing rapidly. However ?with the further development?of economic?in China. Enterprise transformation?imminent is the next problem. So textile?enterprises in Suzhou?in the development process?has encountered a variety of problems. This paper reached the foreign trade competitiveness of textile?enterprises in Suzhou, the development trend of Chinas textile industry?in general and the big?environment?of foreign trade. Based on those, this paper will present the method of develop the textile enterprises?competitiveness in Suzhou.Keywords: Foreign trade, Textile industry, International competitiveness目录前言1二、苏州纺织业发展现状1 （一）原料供应充足1 （二）技术和设备相对落后1 （三）人力资源相对不足2 （四）行业标准较低2三、苏州纺织业发展前景2 （一）国际有利的发展环境2 （二）企业内部环境的稳定3 （三）国际竞争力状况略显不足3四、苏州纺织企业发展存在的主要问题4 （一）纺织产业渠道营销能力不足4（二）纺织产品品牌市场影响力较低5（三）纺织产业内部结构比例不合理5（四）纺织行业面临转型升级5五、苏州纺织企业发展的对策及建议5（一）促进渠道网络建设，提高纺织企业市场营销能力5 （二）鼓励企业丰富品牌内涵，提升品牌资产价值，形成较强的市场势力6 （三）鼓励企业实施并购和联盟战略，发挥产业链协同效应6 （四）鼓励纺织服装设计创新，引导纺织制造业和制造服务业对接融合6参考文献7前言纺织品贸易是国际贸易中最为重要的组成部