战略管理一二章.pptVIP

Strategic Management战略管理 Ma Linjing(马林静)674960023@ 课程目标 Develop a strategic vision and mission 建立一个策略的远景和使命 Describe types of decisions made at each managerial level 描述不同管理层次上的策略的类型 Explain methods of industry and competitive analysis 解释行业方法和竞争力分析 Discuss assessment and evaluation of company resources and competitive capabilities 讨论评价和评估公司的资源和竞争能力 Determine competitive strategies 决定竞争力策略 Analyze a company’s situation and match a strategy to it 分析一个公司的情况和制定相关的策略 Evaluate strategic analysis in diversified companies 评估在不同企业中的策略分析 Implement strategy 执行策略 Chapter1. Strategy(战略) 学习目标