UnitBCElectronicCommerce.pptVIP

Unit 4 B2C Electronic Commerce The Key to Exercises: Reading comprehension 2 (1) Business-to-consumer electronic commerce (B2C EC) means retail transactions of products or services from businesses to individual shoppers. (2) For example, A is considered as a typical B2C Web site, but it also sells to businesses (B2B). Wal-Mart and Dell sell to both consumers and businesses. (3) Click-and-mortar retailers have physical stores, but pure-play e-tailers do not have physical stores, only an online sales presence. The Key to Exercises: Translation 1 (1) 互联网上的零售称为电子零售，在互联网上从事零售的企业称为电子零售商。 (2) B2C电子商务是指产品或服务由企业零售给个人消费者。 (3) 有些专家认为，从长远来看，这种类型的企业将比纯粹的电子零售商更成功。 (4) 这些商品制造商中大部分是网络+实体店的形式，即也有自己的实体商店或通过零售商销售商品。 (5) 近几年随着互联网的广泛应用和互联网服务的不断改善，B2C 电子商务发展迅速。 The Key to Exercises: Reading Material 1.A 2.A 3.C 4.B 5.D * * ? Warm-up ? Background Information ? Word Study Text Analysis ? Exercises Warm-up Read the following categories of A, and try to tell your classmates: ? the difference compared with the categories in the Warm-up part of Unit 3; ? the suitable products for selling online in you opinion. Background Information B2C电子商务主要是指企业通过Internet向个人消费者直接销售产品、提供服务，它是电子商务应用最普遍、发展最快的类型。然而随着电子商务的发展，电子商务模式中的B、C将逐渐趋于融合和统一。例如，Amazon 在其网站平台上建立了 C2C模式，允许个人和 小型商户出售商品， Amazon收取一定费用。 著名的B2C网站有： (1)美国的亚马逊() B2C电子商务模式的开创者和典范，创立于1995年，创始人是贝索斯，他希望公司能像世界最长的河流亚马逊河一样奔腾不息。 Background Information (2)当当() 创立于1999年，创始人是俞渝、李国庆，目前是全球最大的中文网上商城。 Background Information (3)卓越 () 2000年由金山和联想共同创立，2004年被亚马逊收购，域名由改为 Background Information Text Analysis A Brief Introduction to B2C Electronic Commerce Basic B2C Concept In the real world, retailing is done in stores that customers must visit in order to make a purchase. Retailing conducted over the Internet is called electronic retailing, or e-tailing, and those who conduct retail business online are called e-tailers.(译文) Business-to-consumer electronic commerce (B2C EC) [1] means retail transactions of products or services from busin