客户关系管理论文2.doc

汽车产品售后服务工作优化设计 总计:毕业论文共 20 页 指导教师：李虹 评阅人： 完成日期： ?? 摘 要 客户是企业的生存之本，客户关系管理可以提高企业的知名度，促使企业的各种生产经营活动顺利发展，提高企业的经济效益和社会效益。因此，良好的客户关系至关重要. 本文首先阐述了客户关系管理（Customer Relationship Management,简称CRM）The customer is the enterprise survival, the customer relationship management can strengthen enterprise and social contacts, improve customer satisfaction and loyalty, shaping a good corporate image, improve enterprises popularity and reputation, enhance the cohesive affinity of the enterprise and the centripetal force, promote the enterprise of the production and business operation activities of the smooth development, enhances the enterprise the economic benefit and social benefit. This shows a good Customer relations are very important, and the paper first expounds the request of Customer Relationship Management (CRM Management, that as the concept of the history of CRM,; By understanding the development on the basis of the introduced in this paper to continue the CRM enterprise the function brings to the enterprise effect; Then this paper have introduced the CRM related function module; Then this paper introduced how to continue to build up a customer relationship management (CRM system is management system), how to play its role; At last this paper summarizes the existing customer relationship management temporary and the deficiency of the development tendency in the future, so readers can more specific customer relationship management work duties, and in the enterprise of importance. As a forward-looking service people, should see the future of the potential of CRM market. He is a development trend, is also a good enterprise of the result of it need, so through this paper expounds the hope can play to the role of reference.  目 录 摘要-------------------------------------------------------------------------------------------2 第一章 绪论-------------------------------------------------------------------------------5 1.1 客户关系管理概念----------------------------