央视招标分析.pptVIP

What’s the Target What’s the Target Audience Lifestyle Insight Survey Project Project implementation date：Nov. to Dec.2009 Project implementation market：HAIKOU Project description： Implement the media consumption and lifestyle questionnaire among 300 Diary HHs, with all panelists continuing to record 15-minute detailed every day TV viewing. On the basis of these questionnaires summarized lifestyle characteristics in addition to the conventional demographic characteristics, combined with TV ratings, to make audience, programming and advertising related analysis in InfoSys Project results： The questionnaire survey focuses on media contacts and lifestyle of Haikou Audiences InfoSys - Audience Insight Version What’s the Target What’s the Target How to target accurately 　Reach and Viewing Minutes by weekday The reach of targets has not big difference, but at the weekends, the consumer target watched longer TV How to target accurately Rating Trend The prime time of consumer target starts late after 7 o’clock How to target accurate Channel Group share% Consumer Target watched more national and provincial satellite channel group How to target accurately Viewing time by program genre Consumer target watched more sports and movie programs How to shoot accurately Spot Plan based on consumer target How to shoot accurately Channel ranking Consumer target watched more CCTV channels and provincial satellite channels Hainan general channel and Haikou news and general channel have higher rating among all local channels How to shoot accurately How to shoot accurately The cost and CPRP by channel by time band How to shoot accurately Based on the rating of consumer target to do the spot planning, and make the spot plan done How to reach accurately The activities in leisure life in past half year The consumer targets have higher life quality with more culture activities How to reach accurately How to reach accurately Media Contact Frequency “U” shape The traditional media sti