发展办公室.ppt

* * 大学募款设计 王 可 Introduction to University Fundraising 什么是募款?What is fundraising? * 慈善: 为他人谋福利的愿望，尤其表现在为善事慷慨捐款。 Philanthropy: The desire to promote the welfare of others, expressed especially by the generous donation of money to good causes. 募款: 为事业或项目向目标群体募集资金而组织的集体性活动。 Fundraising: The organized activity of raising funds for a cause or project. 大学募款: 为支持高等教育而组织募集资金。 Fundraising for a university: organized raising of funds to support higher education. 为何募款? Why fundraising? * 过去，公立大学VS.私立大学 Before, Private vs. public universities 公立大学：照往日传统，很大比例的运营经费预算和奖学金来自 州政府拨款，其来源是税收。Public